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How to Turn Robots Into Humans! Web Marketing and the Impact of Latent...
Scientists have been working for decades on artificial intelligence … but perhaps the problem has always been that there was previously no way to make money off the research in progress! Well, it seems...
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Corporate SEO: How it differs from SME Web Marketing
In business, the difference between a large company and a small company is not simply a matter of employee numbers and profit. The same holds true for SEO for large businesses as opposed to small ones;...
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Snakey Keywords: Using Long Tail Search Terms for SEO Benefit
Actually, calling long-tail keywords ‘snakey’ may be a bit of a misnomer. The ‘long tail’ in the term ‘long tail keyphrases’ is most often visualized as a lizard’s tail. The exact animal doesn’t make a...
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Deciphering Google-ese: How to Know if You’ve Gotten a Google Penalty
Just like women (or just like men, depending on your gender!), the ways of Google are mysterious. Deciphering its laws is full of conjecture, testing, personal experience and word of mouth. It’s almost...
View ArticleSEO and the Changing Google Algorithm
Much like raising children, SEO is a discipline where the playing field, and the rules, keep changing. It is one of the reasons that there is so much misinformation about it on the web, and one of the...
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The 4 Most Important Internet Marketing Aspects of Your Website
If you’re doing your own research about SEO, or have just come out of discussions with an internet marketing firm, you may be wondering about just how much each of the activities they mention matters...
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The Things that Make us Think in Website Design
One of the best known laws of marketing (including web marketing), is that people aren’t interested in you (despite the fact they clicked on your website) … they’re interested in what you can do for...
View Article3 Facts of Life in Website Usability and What They Mean for SEO
SEO is often talked about as the be-all and end-all of website success. While it is a huge and important part of the equation in determining which sites ‘make it’ in the long term, a number one Google...
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WordPress All-in-One SEO Pack Plugin – Not Replacing Web Marketing Anytime Soon!
It’s fairly easy to come across DIY stuff on the web. Things like the WordPress All-in-one SEO plugin, sites where you can develop your own personalized website for free, other places where you can...
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“Would You Like a Cup of Tea?” 4 Usability Steps to Keeping Your SEO Traffic...
It’s difficult to persuade people to do things (and even to remember things that you say) when you aren’t directly looking at them. This fact has been confirmed by neuroscientific studies across the...
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Applying The Immutable Laws of Marketing in SEO, part 1
People have written classic books as recently as 1993 – amazing, eh? I thought the only worthwhile thing created that year was hypercolour t-shirts . The classic I’m referring to is a book called The...
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Applying The Immutable Laws of Marketing in SEO, part 2
Marketing and SEO go hand in hand – SEO is simply a new tool to achieve the same position that you used to have to get by taking out ads in the Yellow Pages, and by creating crazy jingles for radio and...
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Applying The Immutable Laws of Marketing in SEO, part 3
Phew! 22 Immutable Laws of Marketing is actually quite a few . Ries and Trout have done quite a good job explaining what happens in a marketing context overall, but only a segment of the laws apply...
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How to Decide on a Keyphrase with Multiple Word Order Options
One of the great practical conundrums of SEO, and often the first one people run up against, is the keyphrase word order problem. Does your business do ‘search engine optimisation Melbourne’ or...
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4 Top SEO Keyword Research Tips
Keyword research is one of the first concrete activities that you complete in an SEO campaign, and one of the most important. Trying to move too quickly here, or acting on assumptions rather than...
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4 Extra SEO Keyword Research Tips
Keyword research is one of the most important bases of your internet marketing campaign – it is one of the pillars that helps decide whether your campaign will succeed or fail, and it is critical to...
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How Long Should a Blog Post Be for Best Internet Marketing?
Travelling around the far corners of the world wide web, you’ll find as many different lengths of blog posts as there are numbers between 1 and 20,000 . Unfortunately, there is no optimal length for a...
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4 Mega SEO Mistakes!
SEO is one of the most popular subjects on the internet … alongside that other ubiquitous three-letter word that starts with ‘se…’! This prevalence of information often leads people to believe that SEO...
View Article4 Ways to Supplement Your Main Business Income With Your Website
The internet is split along a line … I hesitate to say “roughly equal lines”, because I’ve no idea if that is true! On one side of the line are the businesses who simply use the web as another...
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Another 4 Ways to Supplement Your Main Business Income With Your Website
Yesterday we looked at a few ways that you can make extra money from your regular business website, without destroying its look or reputation in the process. Reading back over the post, though, having...
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